A collection of beauty ads from the 1970’s. Yesterday I had read on Twitter that women in the 70’s looked hilarious and ridiculous. Really? I disagree completely. The beauty standards of the 70’s were all about highlighting natural beauty. Today’s beauty standards are all about plastic surgery and extreme unnaturalness. Modern standards of beauty are definitely something but in no way are they beautiful. Mostly, they’re creepy; modern women look creepy.